Microsoft Watching OEM Bloatware for Windows 7

Microsoft’s keeping an eye on the amount of bloat that OEMs will be loading into Windows 7.

We all love to build our own PCs and besides the cost savings, we like the feeling of having a virgin install of an operating system rather than one that’s been “customized” with bloatware. We’ve seen it all before on our laptops, when Windows starts up and the system tray fills with things we never wanted in the first place.

If Microsoft (along with the rest of us) have its way with Windows 7, useless and slow startup programs will be kept at bay from pre-installs.

“We're all about putting the stopwatch on how quickly a customer gets to a usable experience,” said Mark Croft, the director of Microsoft’s OEM worldwide marketing, in a TechRadar story. “With OEM pre-installed software what you'll see is a little bit of streamlining going on in the initial experience for the customer.”

While speed and responsiveness should always near the top of every operating system’s development goals, Microsoft is more sensitive than ever to how quick Windows 7 will feel.

After Windows Vista earned the reputation for being slower than Windows XP, largely due to increased security and other forward-looking features, many became frustrated with their overall computing experience. Users just saw Windows Vista as downgrade to XP rather than an upgrade.

Microsoft now is putting efforts into making Windows 7 much faster, working with OEMs to reduce bloat, and even smaller things such as improving the response of the Start Menu button.

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  • eddieseven
    TBH, I never gave the start menu a second thought but now it’s been mentioned I recon it’s as fast as it needs to be. If they are measuring in milliseconds then by my eyes it’s just that, instantaneous by my reckoning.
    I’ve pinned the programs I need in the taskbar so that’s the first and only place I hit really in the course of a day.
    As for bloatware, the car is running smoothly as it is but I can see that the Microsoft Mechanics can’t resist a little tinker under the bonnet and I’m afraid that that may only make matters worse.
  • reactive
    Errr, what does this mean exactly: "With OEM pre-installed software what you'll see is a little bit of streamlining going on in the initial experience for the customer."?

    My Acer laptop's "Acer Orbicam" pre-installed bloatware couldn't even make the built-in webcam work at all! But Skype made it work straight away! If big manufacurers like Acer can install total crap like that, I'm very glad to hear Microsoft is "keeping an eye" on bloatware.
  • wifiwolf
    I sittl want to know what the article means with keep an eye. I didn't get it.
    I would prefer if there was a cpl in the control panel for bloatware too, just like you have one in the internet explorer (add-in manager or something - i don't use iexplorer) to disable some oem software. Of course there are some people who just clean it all up and when they need some program they think the computer is malfunctioning. There are too people like me that everyone wants them to clean their pc from these things and I would just do it by phone easily without going on msconfig, regedit and services.msc. It would be so much easier and it wouldn't make no "permanent damage" that some people think of it when they uninstall what they shouldn't.