Sony's PS4 launches today in the US but UK gamers have to wait a bit longer to get their hands on the console. To help build up anticipation ahead of the UK release, Sony has taken over one of London's most famous landmarks, the OXO Tower. Pocket-Lint reports that the company teased its stunt via Twitter on Thursday, posting the photo above of workmen securing its X O Δ ☐, symbols to the side of the tower. Though it's not exactly clear in the image, the letters do light up, as Londoners have since discovered.
The PlayStation 4 is officially available in the United States today, November 15, but will launch in the UK on November 29. The console packs an eight-core 64-bit x86 Jaguar CPU from AMD; a GPU with a unified array of 18 compute units, collectively capable of generating 1.84 Teraflops of processing power; 8GB of RAM; 802.11n WiFi; Bluetooth 2.1; USB 3.0; and an upgradeable 500GB hard drive. It'll be priced at £349 when it does go on sale, a price that's £80 cheaper than Microsoft's Xbox One.