Samsung Partners with Carphone Warehouse for European Stores

Samsung has a pretty large share of the smartphone market thanks to its line of Galaxy smartphones and phablets. Now it looks like the company is hoping to up its presence on the high street. The company has partnered with Carphone Warehouse to open its own Samsung stores in Europe.


Carphone Warehouse on Wednesday announced a collaboration that will see the phone retailer partner with Samsung in the roll out and operation of numerous stores across Europe. These will be standalone stores in the UK and Ireland, as well as Germany, Spain, Portugal, Sweden, and the Netherlands.

The deal, which Carphone Warehouse is calling a preferred partner agreement, will see a total of 60 shops open over the next three months but Carphone Warehouse says this could expand in the future. According to CNet, these locations will be a mix of new locations and existing Carphone Warehouse branches.

These stores, much like the select number of stores Samsung already has up and running around the world, will sell Samsung phones and tablets as well as laptops and other devices, like wearables. They’ll also give Samsung more of a presence in the retail space. Right now, the company is quite limited in that regard, relying mostly on carriers to get its phones into customers hands.

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