When it comes to HDTV deals, no holiday matches Black Friday, and that's because every retailer, not just Amazon, offers steep TV discounts during this time.
As a result, last year we warned consumers to hold off on TV purchases during Prime Day. This year, however, we're giving TVs the thumbs up. Here's why.
Since the start of the year, TV deals have been extremely aggressive with some units reaching price lows you'd normally expect from Black Friday. This summer is also unique because the World Cup is currently being played and retailers are tempting shoppers with lower-than-average prices on big-screen 4K sets.
Yet another reason we're bullish on TV deals this Prime Day is because of an announcement Amazon made earlier in the year. The retailer disclosed a partnership with Best Buy in which Best Buy would sell 4K Fire TV Edition TVs from Toshiba and Insignia.
The Toshiba Fire TV Edition is already available for pre-order from $329.99, and we can almost smell a price cut in its future. Will Black Friday season offer better deals, yes, naturally. But we expect TV sales to take center stage like never before this Prime Day.