Lenovo to break with IBM tradition, release titanium ThinkPad

Financial Times is reporting that Lenovo, the current manufacturer of the ThinkPad computers formerly made by IBM, will issue a new release of the venerable notebook series, but with a somewhat "non-big-blue" style change : a brushed titanium case.

The move away from the signature colour scheme, which is understood to have dismayed some IBM traditionalists, underlines Lenovo’s determination to widen the market for the Thinkpad range following its US$1.75bn acquisition of the IBM unit in May and its efforts to break away from the IBM image.

Under IBM, the unit had long relied largely on sales of Thinkpad laptops and Thinkcentre desktop PCs to big corporate and institutional clients, including the computer services group itself and the US government.

(Financial Times)

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