Intel Shows New Logos, Star Rating System

Intel has revealed its new logos for the entire line of its CPUs, as well as a new star ranking system.

Remember back in the day when we could simply identify the capabilities of a CPU based on its generation or family name, coupled with its clock speed? Ah, those were the simple days. But with the divergence in thinking between efficiency and raw clock speed numbers, things soon got even more complicated through the use of model numbers.

Now there are other things to consider, such as cache, the number of cores and even special features such as Hyper-Threading. To help consumers, especially those who do not read Tom's Hardware, Intel is rolling out a five-star system that will rate each processor against various factors. Like with hotels and restaurants, the higher the star rating, the more expensive and better the product.

Predictably, the Core i7 processors all qualify as being five star rated, while the one stars are for the modest Celerons. Check out the chart below for the ratings good through September 2009.

Also of note from the chart above are the new Intel processor branding logos. Rather than being oriented in portrait view like what we're used to, as well as Microsoft's own logo stickers, the new ones are in landscape -- though do retain the same dimensions. Displayed most prominently on each logo are the specific branding of Core, Pentium, Celeron, Atom or Centrino with a die shot as a corner background.

"It's important for people to understand that we've got all these different brands, but we have a challenge when people come to retail," spokesman Bill Calder said to PC Magazine. "How do I distinguish between the Pentium and Celeron and Core and Core 2 Duo and Core 2 Quad?"

Will the new Intel logos and star ratings help consumers make more informed buying decisions? Will the new landscape-oriented stickers mess with your computer's mojo? Hopefully we'll soon have answers to these pressing questions.

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  • Anonymous
    Wouldn't it be nice if..... If Tom's Hardware and some of the other review sites came up with their own unified simple star rating system based on their bench marks for both amd and intel processors. That could be come a standard for the ordinary consumer. I reckon many sales people would use it if it was there. Most sales people want to sell the consumer the product they want and this would make it easier for them to that.

    Dave
  • The_Abyss
    All the star system does is alienate the 1 and 2 star lines, which are normally the high volume components, and make the buyers feel that they have an inferior product.

    It doesn't encourage an aspirational upgrade to the next star up, which it should.