Dell: We Have Thinnest 15'' on the Planet, If You Don't Compare It Against Everything Else

Dell's latest 15-inch enthusiast laptop, the XPS 15z, is a pretty decent package. Its metal design is both stylish and conservative, and it has a good amount of power.

There are many good, valid reasons for Dell to promote the XPS 15z, but one of them should not because it's the thinnest 15-inch laptop on the planet – because it isn't.

Dell's advertisement for the XPX 15z reads: "Just 0.97" (24.68mm) at its thickest point, XPS 15z is the thinnest 15" PC on the planet*. It’s also incredibly tough and lightweight."

That little asterisk led to small print that states: "Based on Dell internal analysis as at February 2011. Based on a thickness comparison (front and rear measurements) of other 15" laptop PCs manufactured by HP, Acer, Toshiba, Asus, Lenovo, Samsung, Sony, MSI. No comparison made with Apple or other manufacturers not listed."

Convenient then, that the comparison against the MacBook Pro unibody was avoided, as Apple's offering is 0.95-inches in thickness.

The lesson here is simple: it's easy to be the best on the planet at something as long as you're selective about your comparison pool.

Source: The Guardian

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  • Dandalf
    News just in: Michael Dell's dong is the longest on the planet!*

    *Based on Dell internal analysis as at February 2011
  • mi1ez
    That' some cracking advertising work that is Dell. Hope the ASA nail yo asses.
  • tranzz
    Apple have made the distinction between Mac and PC for years. To say it is the thinnest PC is correct but NOT "it's the thinnest 15-inch laptop on the planet" as your article says but not Dell.