Blu-ray Players Taking Aim at $300

Chicago (IL) - As Microsoft announces a $299 Xbox 360, we are noticing Blu-ray player prices diving as well and distancing themselves from the Blu-ray-equipped PlayStation 3 for the very first time. Patience and luck may get you a $300 Blu-ray player in the not too distant future.

$300 is seen as a critical price point that will help Blu-ray to be adopted by a much broader audience. Browsing this weekend’s ad sections in your local newspaper indicates that first-gen Blu-ray players are on their way to drop below $300. Among the offers we spotted is Sony’s BDP-S300 for $359.99 (down $40 as part of a closeout) and Panasonic’s DMP-BD30K for $449.99 (down $50) at Circuit City. Best Buy is offering a house-brand Insignia player for $329.99, which even comes with a $100 instant-coupon that can be used towards Blu-ray movies. Yes, it is marketing, but since you have to buy Blu-ray movies anyway, this rebate is almost as good as cash. And if you are looking at this deal from this side, this deal may be the very first Blu-ray player in the U.S. breaking the $250 mark.

Bluray HDDVD

We briefly checked average retail prices of Blu-ray players and there are clear signs that Blu-ray player prices are dropping, most likely in preparation of the introduction of next-gen BD-Live players. The cheapest Blu-ray player you can buy today appears to be Samsung’s BD-P1400, which currently sells for an average of $288. Following are Sony’s BDP-S300 with $348, Philips’ BDP7200 for $370, Samsung’s BDP-P1500 for $376 and Sharp’s BD-HP20U for $392. All other generally available Blu-ray players are listed with average selling prices of more than $400.

Supplies of HD-DVD players are pretty much gone, but you may still be able to get your hands on a device, if you have to. Pricegabber says that Toshiba’s HD-A3 is selling for an average of $141, while Samung’s BD-UP5000 Blu-ray/HD DVD player is selling for about $450 and LG’s BH200 hybrid player for an average of $532.

Create a new thread in the UK News comments forum about this subject
This thread is closed for comments
Comment from the forums
    Your comment
  • dvmoo7
    What $300? Thats not a good deal. I will not even look at BR till it gets under $200. BRING BACK HD-DVD!!!
  • niz
    Even at $300 this pricing for a player is ridiculous and unjustifiable given my Blu-Ray DL/DVD/CD burner (internal PC drive) cost me about $250 3 months ago.

    Its clear these high prices are all due to marketing, and nothing to do with the actual cost of making BR player technology, so its bound to drop fast at some point.