Asus Vows to Make Products Better Than Apple

In the world of computing, Apple has always been admired (or at the very least, noticed) for its design. No matter what a diehard PC may feel about Apple, there’s little argument that style is a big part of the company’s products’ luster.

Asus is now aiming directly at Apple. Instead of competing against rival PC OEMs, the Taiwanese computer maker is looking straight at making better products than Apple.

“Our goal is to provide products that are better than Apple’s,” said Jonathan Tsang, the vice chairman of Asus, in an interview with the New York Times.

Tsang added that Asus spends a large portion of its funds on engineering, which leaves little left over for marketing campaigns. Instead, Asus hopes to win over consumer spending with more innovative designs.

While Asus’ products today are rarely compared to Apple’s, there’s no question that Asus is innovating with its Eee product line. Asus pioneered the netbook with its early Eee PCs. Now Asus is working on a whole new computer form factor by putting the hardware directly inside a keyboard paired with a built-in screen, set for a release late June.

Asus will soon also compete against Apple in the mobile phone arena with its partnership with Garmin.

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  • LePhuronn
    It's really not that hard to design something better than Apple. Anybody with a sense of aesthetics and passing knowledge of science fiction can come up with some crazy things.

    The trick is, which is something that Apple do well, is actually pulling it off and building the thing.
  • tinnerdxp
    Agree with LePhuronn - plus it's not difficult to built something better spec-wise... Just use components from within last 2 years instead of 5 - like apple does. :)
  • LePhuronn
    I concur tinnerdxp - Intel make great strides in reducing the thermal output of their chips with every new release, so it would actually benefit Apple to stay within a 12-18 month cycle and use chips that run cooler in their tiny, tiny systems. Aluminium bodies do help dissipate heat, but I'd rather have my (theoretical) MacBook Air physically run cooler than have great thermal dissipation.

    But of course, newer chips means higher prices which eat into Apple's exorbitant profit margins - if they've already shaved a couple hundred bucks off everything (thus proving they can afford it) I doubt they'd drop prices any more claiming dwindling margins in this economic climate.

    On a side note, what's the point in bringing a GTX 285 to the MacPro? Even with a gaming-capable card there's still no real games for the Mac and surely CUDA/OpenGL-driven applications would benefit from a Quadro.