Photo credit: TweakersThe evidence that AMD is catching up to Intel in the DIY (Do It Yourself) PC market has been mounting for some time. On Amazon and Newegg, Ryzen processors are often featured as best sellers alongside Intel's, Ryzen is a common recommendation from reviewers in several price categories, and perhaps most importantly, sales figures from websites with public sales information reflects a rise of AMD sales and a fall in Intel's.
On that note, Tweakers reports AMD is on track to surpass Intel's market share in the Benelux (Belgium, Netherlands, and Luxembourg) region, making it the second region in Europe where a retailer has reported that AMD has taken the lead over Intel, the first being Germany, where AMD now leads Intel sales in both units sold and overall revenue on the website Mindfactory.
Photo credit: Ingebor
However, these sales actually don't represent a large increase in AMD's share of the desktop market as a whole. As of Q4 of 2018, AMD had only 15.8% of the desktop market, up 3.8% since the last year. This increase is probably largely in part thanks to AMD's gains in the DIY PC market, but people who build their own PCs are a small part of the market. That being said, having so many enthusiasts buy AMD hardware is important for brand recognition and word of mouth. With AMD gaining superiority in the DIY market in Europe, other regions could be soon to follow.