MTV has announced the launch of MTV On Demand in the United Kingdom. The service will allow users access to on-demand episodes of their favourite MTV shows such as Geordie Shore, Jersey Shore, The Hills, and 16 and Pregnant. A 24-hour subscription to the service will cost £2, while users can also pay to get access for a longer period of one full week for £3.
"Today’s MTV generation is connected and ‘always on’. The new catch-up service makes our content more accessible and ensures that our fans will never miss an episode of their favourite MTV show," said Philip O’Ferrall, Senior VP of Digital at Viacom International Media Networks.
The service will offer seven-day catch-ups for popular shows as well as archived episodes of shows. The Next Web reports that to watch you'll need to log in to MTV OD on your mobile using your phone number and a special pin code that you'll receive via SMS. The cost of the on-demand content (be it for 24 hours or a week) is sent via reverse-billed premium rate text sms/mms services, which means you'll see it on your phone bill at the end of the month. However, the MTV OD site also indicates that you can also log in online and pay via PayPal.