Google Makes its Search Engine Even Better

Google today rolled out a couple of changes designed to help improve the Google search results.

Starting today, Google is deploying a new technology that can better understand associations and concepts related to your search, and in turn offer more useful related search results (the terms found at the bottom, and sometimes at the top, of the search results page). Google gave an example of the new technology via a blog post:

For example, if you search for "principles of physics", our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.

The new feature also applies in 37 languages all around the world.

The other cool feature Google has added is longer snippets for longer queries. We all know how annoying it is when you search for something, click a result only to find that the words in your search just happen to be on a page full of ads from the Yellow Pages, or a page that contains no information on what you were looking for. Google search results will now display longer snippets for searches that are more than three words long making it easier to see where exactly your click is going to take you and if there’s any point clicking at all. Google once again explains:

Suppose you were looking for information about Earth's rotation around the sun, and specifically wanted to know about its tilt and distance from the sun. So you type all of that into Google: [earth's rotation axis tilt and distance from sun]. A normal-length snippet wouldn't be able to show you the context for all of those words, but with longer snippets you can be sure that the first result covers all those topics. In addition, the extra line of snippets for the third result shows the word "sun" in context, suggesting that the page doesn't talk about Earth's distance from the sun

It’s pretty rare we hear about the search giant making changes or enhancements to its search engine these days. Usually it’s Gmail Labs this and YouTube that so this makes for a nice break.

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