Not Everyone Ready To Buddy Up To Blu-ray

Chicago (IL) - The forces behind Blu-ray disc may have won the battle against rival HD-DVD earlier this year, but they still have yet to win the war for the hearts, and dollars, of consumers. This seems to be the findings on a new survey from research firm ABI Research.

ABI found in a sampling of consumers that many are still quite happy with their current DVD players and don’t see a compelling reason to make the step up. Whereas VHS to DVD was perceived as a jump worth making for the better quality, said ABI analyst Steve Wilson, not as many shoppers are yet convinced of the better viewing experience offered by the next generation format.

"While half of the respondents to our survey rated Blu-ray’s quality as ’much better’ than standard DVD," said Wilson, "another 40% termed it only ’somewhat better,’ and most are very satisfied with the performance of their current DVD players."

High prices of players and the need for an accompanying high definition television, among other factors, also played into only a marginal percentage of those surveyed saying Blu-ray was a purchase soon to be made.

Wilson added the one possible "bright spot" is that the Blu-ray enabled PlayStation 3 from Sony has seen a strong following, meaning the installed base for this technology will continue to grow. How many extra sales of Blu-ray discs this means remains to be seen, though ABI found no real evidence to indicate fewer discs sales to gamers versus non-gamers.

Things, of course, may change as time progresses for Blu-ray sales.

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  • The_Abyss
    Billions spent on Blu-ray, and nobody at Sony thought that people might just want to download stuff on demand.

  • Anonymous
    "High prices of players and the need for an accompanying high definition television, among other factors, also played into only a marginal percentage"
    HUH? marginal??? are you saying if a good quality (branded) 42" HD TV was £300 and a Blu-Ray player was £80 this story would still be saying the same thing?
    Needing a new TV to gain the difference in quality as opposed to just changing the type of player and media is a whole different ball game.
    You CANNOT compare the switch from VHS - DVD to DVD - Blu-Ray.
    No-one wants to pay £700 to watch spiderman 3 and not much else yet.
    The change will have to be natural, when the average joe needs a new TV they'll think about Blu-Ray not vica-versa.
  • waxdart
    Mini > The change will be natural?? Not when you own a big sqaure Sony trinitron screen. That thing will never break on me and I'll not buy a new TV until then. I use a projector for films and after a few beers I can't see any hidef anyway.

    Another thing is no one wants to watch hidef porn. Somethings are a bit too much.