Apple: A PC is No Bargain!

Apple this week contested Microsoft’s recent (and pretty valid) statements that PCs are cheaper.

Over the last few weeks Microsoft has been making headlines all over the net regarding the company’s latest advertising endeavors in its Laptop Hunters series. Microsoft’s main point: PCs are cheaper than Macs. This week, Apple says otherwise.

While perusing the web we came across your typical Mac vs PC story on BusinessWeek. Something about what you’re not getting for your $699 when you buy a PC. Basically, sure $699 for a HP is better than $2,800 for a Mac but what about the money you’ll spend on all the extras for your HP? Setting aside hardware differences between the two (like screen quality and battery life) PC users will spend extra on software like decent virus protection and iLife, which endeavors to take care of all your photo and video-editing needs. Then you’ve got the fact that a GeekSqaud diagnosis is $129 versus the free Genius Bar diagnosis at Apple stores. Arik Hesseldahl’s point is, replicating what you get with a Mac will cost you in the end. Buried in the conclusion of this article is a quote from Apple.

Up until now the Cupertino-based company had been fairly quiet with regards to the MS ads. Apple threw the first snowball with the Mac vs PC ads featuring Justin Long and John Hodgman. Now that Microsoft had taken the bait and retaliated with its own “I’m a PC” themed campaign, the company was off doing other, more important things than playing I-am-rubber-you-are-glue with rivals. Apple broke its silence this week and what its spokesperson chose to say was really stupid and only served to reinforce the common belief that Macs are all about aesthetics. Way to go Apple.

"A PC is no bargain when it doesn't do what you want," Apple spokesman Bill Evans told Arik Hesseldahl. Then, ruining this collected, matter of fact comment, he goes on to add just a smidge of pompous, self-importance, "The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price." So close, yet so far.

Microsoft declined to comment on the issue of users paying more in the long run for all the extras they’ll need for their machine. Maybe in Laptop Hunters Episode IV.

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  • strangestranger
    Hmmm, lets remind apple that they have had adverts removed due to fals virus protection claims, also there is free software available.

    Then there is the fact that windows comes with perfectly good software for photo's and whatnot.

    Then there is the fact that who the hell would pay for a diagnosis when there is the internet to ask questions on let alone the fact that there is a world outside of the U.S.

    Seriously, do they honestly think their lies hold any water even amount the illiterate masses?
  • mcneillm
    Personally, I don't actually Like Apple products, never did and don't think I will in the future. That aside...

    Well let's see, an iMac, all-in-one, so not much in the way of upgrade potential. An Mac mini, powered with a mobile graphics chipset, or a 2800 euro Mac Pro, having specs that I could shove into a PC for about 1500 less.

    As for style, many people are buying regular PCs, then buying cool cases and transferring the whole lot over - I know, I've done it for plenty of people in the last few years.

    As for the GeekSquad bit, PC users see their machine for what it is, rather than giving it the same amount of respect they show their toaster.

    Apple's claims about the software really make me fall down with laughter at people that believe them. For the PC, there are numerous software vendors for all software categories, a large number freeware or cheap shareware. With Apple, you're tied to their rules and their prices.

    I use Windows XP not because I'm tied to it by my hardware vendor, but because most of the time, I just want to get on with what I'm doing without either the OS asking me to jump thru hoops, or in Apple's case, feeling like my OS or hardware choice somehow enhanced my self-image - picture the guy in the hip clothes saying... "Hi, I'm a Mac".
  • Anonymous
    I dont really like Microsoft but Apple products cost too much and give you little. At least PCs and microsoft software come down in price.

    Then Windows is ok too... Windows XP was awsome, who needs wow effects and design? maybe designers... But what about all the others?? Gamers, programmers, low-end (notebooks/netbooks)pc users and more dont like those effects as they need the PC's performance to be used in what they are doing. Windows Vista was not so good in acheving this as it used too much resaurces. Windows 7 does not use as much and is like an optimised windows vista with additional user friendlyness.

    What about compatibility? Well windows supports _Lots_ of things...