Nvidia CEO Shares Company's CPU Strategy

Nvidia's been rumored to be looking to get into the CPU business, perhaps in an effort to compete better against AMD with ATI in-house, as well as Intel. But on that front, Nvidia would require an x86 license; and the graphics maker isn't on the best terms with Intel at the moment.

Despite that, Nvidia still has a CPU strategy – one that involves a completely different market.

"Our CPU strategy is ARM," Nvidia CEO Jen-Hsun Huang told Cnet in an interview. "ARM is the fastest growing processor architecture in the world today. ARM supports (Google's) Android best. And Android is the fastest growing OS in the world today."

The end result is Tegra, an ARM CPU paired to Nvidia's GPU technology. The first generation Tegra is already on the market in every Microsoft Zune HD, but the second generation, dual-core Tegra 2 has yet to hit any commercial product.

As for Nvidia's chipset business, the license problems with Intel have effectively killed that division at the company.

"They (Intel) have disrupted our chipset business," Huang said. "The damage has been done. We've been out of the chipset business for well over a year, so if this got resolved we're not expecting to ramp back up the thousand engineers that we had working on chipsets."

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  • PT88
    Poor old Nvidia are getting roasted from every direction. AMD now selling more GPU's than them, cant get an x86 licence, chipset business cooked.....

    They last salvation is mobile CPU's, and Tegra 2 is an interesting prospect, but cant help but feel it will be a battery muncher (correct me if im wrong)....
  • rebus_forever
    if nvidia wernt such douchebags id almost feel sorry for em
  • Silmarunya
    PT88Poor old Nvidia are getting roasted from every direction. AMD now selling more GPU's than them, cant get an x86 licence, chipset business cooked.....They last salvation is mobile CPU's, and Tegra 2 is an interesting prospect, but cant help but feel it will be a battery muncher (correct me if im wrong)....


    Nvidia isn't in trouble. For starters, it has huge capital reserves. Nvidia dwarfs AMD's GPU and CPU business combined.

    Its HPC offering is still very much alive and it lacks serious competition in that market. Same thing goes to a lesser extent for workstation cards, especially mobile ones.

    The consumer GPU offering is a failure, but they have enough money to sit it out till the next major architecture that they could use to redeem themselves.

    Tegra 2 hasn't seen mass market adoption yet, but that might change as more and more tablets and other relatively high performance mobile devices are being launched.

    Chipsets were a minor part of their market anyway, but it sure must hurt not to be able to sell them anymore.

    It's not because Nvidia doesn't have a lead in gaming graphics cards, it's in trouble per se. Don't worry about them, they'll be fine.