Reacting to angry protests from several of its top sponsors, Yahoo has pulled the plug on perhaps hundreds of chat rooms operating on its site after a media report revealed that some of the rooms were used to promote sex with minors.

Companies such as PepsiCo, State Farm Insurance and Georgia-Pacific stopped advertising on Yahoo after they were informed that adults were attempting to lure children into sexual encounters within some of Yahoo’s user-created chat rooms, according to a report by KPRC-TV in Houston.

Read the complete story . (AP, Yahoo)