Yahoo!: We Were Never a Search Company
The CEO of Yahoo! says that Yahoo! was never a search company.
Yahoo! has seen some big changes in recent months. In fact, since the company appointed Carol Bartz there's been more "shake-ups" than you can well, shake a stick at. Most recently, the company rolled out some homepage changes allowing users to update their Facebook, and share links all without leaving the Yahoo! homepage. In other words, it added extra features aside from search. The company has been touting itself as a web portal for some time now and according to Carol Bartz, Yahoo! was never a search company at all.
In a recent interview with the New York Times, Bartz says that she's more than happy with Yahoo!'s 20 percent share of the search market because according to Carol, "her fortunes are tied to her pages."
The Yahoo! CEO went on to say that the company will be investing more money in its pages to bring everything in line with what the company's sports page is like at the moment (i.e. original content as opposed to relying on content from third party sources). How is Yahoo! going to go about it? In her interview with the Times, Bartz pointed out that there are plenty of unemployed journalists at the moment.
What sort of company do you think Yahoo! is? Let us know in the comments below!
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