Blizzard Entertainment’s latest World of Warcraft expansion Wrath of the Lich King is barely a week old, but the company’s CEO is promising more expansions in the coming years.
CEO Mike Morhaime spoke with MTV.com’s Tracey John at the New York Wrath of the Lich King launch event and said his team was already brainstorming the next expansion. He added that Blizzard is aiming for one expansion a year.
Expansions will be rolled out continuously for the “foreseeable” future, Morhaime told MTV.com. Further examination of the World of Warcraft lore shows that there is still a huge amount of area that can be added — namely the Maelstrom in the center of the world map and the Emerald Dream. There’s also the interesting south continent that can be seen while questing in the new continent Northrend. Some people speculate the southern continent is the origin of the goblin race.
Blizzard will try to aim for one World of Warcraft expansion annually, but Morhaime admits that it will “probably never get it down to a year”. Simply put, there is just too much content to add and he adds that some players will begin feeling a bit fatigued if expansions come too quickly.
With World of Warcraft surpassing 11 million players, will Blizzard lower to the monthly subscription fee of $14.99? Not a chance, says Morhaime. He contends that players are pretty happy with the current rate and said there really isn’t a better value that you can get in entertainment. To a certain extent he’s right, $15 a month is pretty cheap compared to a night out on the town or a dinner at a decent restaurant, or even relative to a movie ticket and popcorn.