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Ed: Why Microsoft Won't Price Win7SE High

By - Source: Tom's Hardware US | B 4 comments

Microsoft never willingly gives up market share.

Last week we ran a story on how older Intel Atom-based netbooks may not be getting OEM-upgraded to Windows 7 due to cost issues.

The bigger issue at hand rather than which old netbooks will get Windows 7 is which new netbooks will get the OS.

A Windows XP license for netbooks currently costs OEMs around $25 to $30, (of which Microsoft makes a profit of $15). But according to Digitimes, Microsoft is asking $45 to $55 for the cheapest Windows 7 license, presumably Starter Edition, which will drive prices up in an already very price-sensitive segment and time in the economy.

Many media outlets took the above pricing estimates – which haven’t been confirmed by Microsoft – and are running stories that Windows 7 would be priced out of reach for budget netbooks. While it’s plausible that Microsoft will be charging more for Windows 7 licenses than it does currently for Windows XP, it’s unlikely that the world’s largest software maker would purposely bump itself out of every market. After all, is there any market that Microsoft isn’t interested in tapping into?

Furthermore, Microsoft has boasted on multiple occasions about how Windows now holds a 98 percent share of netbooks sold today. The netbook market started off with one that was dominated by Linux-based OSes, but Microsoft quickly took over in the span of a year. Microsoft simply isn’t going to let go of that market share, especially not in netbooks, the fastest growing the PC segment of 2008.

We’re going one-on-one with Microsoft on Wednesday morning to get a better understanding of the company’s strategy on netbooks and Windows. If there are any burning questions that you have on those topics, please let us know in the comments below and we’ll try to address them tomorrow.

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  • 0 Hide
    caskachan , 17 June 2009 17:56
    windows 98 on most netbooks, yay!
  • 0 Hide
    mi1ez , 17 June 2009 18:29
    2Kpro FTW?
  • 0 Hide
    Anonymous , 17 June 2009 22:03
    why doesnt microsoft develop a whole new OS for low-power computing systems. As the reader said above, windows 98 is a good starting point. Add security, ability to run the latest browsers (I like chrome alot myself, as it seems to run more efficiently than any other browser. It may not be the fastest... but as my main surfing consists of reading tech articles, I normally open several pages at a time, and switch from one to another while they are loading, and a lighter version of MS Office that doesnt have all the extras that 90% of office users do not use? Charge me a $100 for such a software bundle, i will not mind. As long as it is responsive and capable. As for gaming, flash based games are good enough for me.
  • 0 Hide
    peanutsrevenge , 18 June 2009 05:56
    Nevermind just for netbooks, M$ need to release a REALLY quick OS similar to puppy linux.
    I gave that a try recently on my laptop and the responsiveness was astonishing (opening app after app in about a second on a 1.7Ghz Celery CPU).

    Hopefully they're addressing it with the core windows thing I saw several months back but have read nothing since.

    Come on M$ a nice looking OS is all well and good, but on laptops/nettops/netbooks etc it's speed that's wanted extreme speed and responsiveness.