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Windows 7 Could Spur Mac Sales Instead

by - source: Tom's Hardware US

A new Windows is coming! Time to buy a Mac?

Apple products' popularity has grown at an impressive rate over the last few years. Be it more MacBooks than ever popping up at Starbucks or the number of iPhones you're noticing that people are touching while out and about, Apple is making headway.

For the computer market, some of that is believed to be because Windows Vista had such negative feelings associated with it, but Windows 7 hopes to fix all of that and more. Early reviews bill Windows 7 as a wonderful operating system, so will this be PC's time to win some share back? If history is any indicator, then no. Apple will sell even more Macs thanks to the release of Windows 7.

According to data collected by Broadpoint AmTech analyst Brian Marshall, it appears that the release of a new Windows version is positively correlated with sales of Mac computers.

"We have concluded that no negative correlation exists on Apple's (AAPL) hardware sales when Microsoft launches a new OS. Ironically, we believe new OS launches from MSFT may have even acted as a 'delayed accelerant' to AAPL's computing sales," Marshall wrote, according to a blog on Fortune.

There's no real reason behind why a new PC technology would spur sales of Apple computers, but perhaps the big wave of new-computer-buying spirit somehow spreads over to those who are considering getting a new Mac.

Any other theories?

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will_chellam 14/10/2009 08:00
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I think a lot of people may put of their purchasing until a new OS comes out - when they go to their PC shop and see what's available they may be tempted to buy a mac. I'd be keen to know how much PC sales increase at the same time.....

mi1ez 14/10/2009 09:42
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Probably a bit of both

jpekki 14/10/2009 11:17
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Probably many of the new Macs will be running both Snow Leopard and Windows 7.

Anonymous 14/10/2009 14:23
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Macs. Lol.

Anonymous 14/10/2009 16:08
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well...those that want both will have both. Windows 7 would sell to both parties so its all heads up for Microsoft. Im sure there is benchmarks for Windows 7 performance on the mac?? I for one have a MacBook Pro running Windows 7 ultimate....its impressively good.

99lawrence 14/10/2009 17:42
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This is hardly surprising. Every Windows launch is seen as a pain in the butt to the average consumer. Windows and release, together in a sentence, normally spawn the phrase 'horror story' to most.

Anonymous 29/10/2009 05:02
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i waited enthusiast for windows 7 ... but now reading all the reviews touching it and playing with it (btw my lenovo t400 blocked 4 times after i started using windows 7 ultimate) i decided to go for mac ... i gave too many chances to MS and they still dissapoint me (this comes from a MCSA) private apple from now on....

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