Time Warner loses lawsuit against DirecTV

DirecTV’s popular Back to the Future-themed TV ads will stay on the air, after Time Warner lost a battle with the satellite provider to have them pulled.

In the two ads featuring Christopher Lloys, DirecTV says that in the future it will have more than three times the HD capacity of cable. Time Warner sued for false advertising, saying it could bring up its HD capacity in the future as well.

The suit, which went to federal court, has been dismissed after the judge said Time Warner failed to prove that DirecTV’s claims were false.

The cable operator "failed to demonstrate any prospect of success in claiming that the capacity claim is unsupported by the report," said the judge, according to trade publication Multichannel News.

Time Warner was successful earlier this year in shutting down a couple of DirecTV’s ad that blasted cable’s picture quality.