Thanks to the VCR and home video revolution, the adult entertainment industry grew to new heights, which meant more studios, films and competition. After riding the VHS wave for nearly two decades, the industry began to examine a new digital format in the mid 1990s. While porn movies were still cheap to make, the production values and overall quality of the films increased.

With DVD, the adult industry helped keep the technology alive when it was brand new. In January 1998, CNN.com reported that Pioneer Electronics was pressing adult films to help jump start DVD. The article also mentioned the reason Laserdisc didn’t take off was that disc manufacturers, such as Sony and Phillips, refused to make adult titles. While that’s not exactly true - there are some porn movies available on Laserdisc, just as there were many adult films made for Betamax - the format wasn’t embraced by the adult entertainment industry; the discs, while cheaper to manufacturer and boasting better picture quality, were larger and less convenient than VHS tapes, not to mention more expensive. Plus, early versions of laserdiscs could only store an hour’s worth of video on one side and thus had to be flipped like a vinyl record.

Instead, porn turned to DVD in the mid-1990s, and it was an easy choice; unlike the VHS-Betamax war, the consumer technology industry came to an agreement on adopting one standard for smaller digital discs. At the time, the mainstream movie studios were still holding onto VHS as their preferred format, but as Jacobs points out, when the adult industry jumped on DVD, they almost immediately phased out VHS. "To the mainstream, the old one is as good as the new one," Asher said. "It’s almost like technology scares them. They’re all doing fine right now, and new technology can only change the playing field. So I think they’re all hesitant. I think with adult, it’s the mindset of, ’If there’s something out there, let’s go get it. It’s one more way to make a buck.’"

"Virtual Sex With Jenna Jameson" was one of the first interactive DVDs.

Interestingly enough, some of the first DVDs with interactive features were developed by the adult film business. Digital Playground, which was founded in 1993 to produce adult PC games, began developing interactive DVDs where viewers could "control" the pornographic film by selecting various scenes and commands. One of the most popular titles was "Virtual Sex with Jenna Jameson," which was released in 1999 and has become one of the top-selling adult DVDs of all time. Such innovations would lead to virtual sex computer games and adult MMOs like Virtually Jenna, a 3D adult PC game featuring Jameson.

Virtually Jenna is one of the many 3D virtual sex games available for the PC.