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AMD Working on Stickers That Peel Off More Easily

By - Source: Tom's Hardware US | B 9 comments

Hate all those gaudy stickers that come stuck on your PC? AMD wants to be friendlier to sticker peelers starting next year.

Anyone who has purchased a PC will know that the thing comes with a rash of branding stickers that convey what's inside – even if it's software-based.

We're used to seeing the Intel Inside sticker, and of course the one for Windows, but now things may be getting out of hand when some machines are labeled "Skype Ready".

What's worse is that these stickers are often hard to remove, and can either tear or leave a residue that requires a cleaning job just to get the gunk off.

The reasoning behind the stickers is that companies pay the manufacturer for the 'ad space' of placing a sticker right on the palm rest of a laptop.

AMD knows that computer logo stickers are getting out of hand, and for that reason has consolidated many of its logos into the Vision branding program. Right now, in fact, AMD's logo stickers are optional and vendors that choose not to use the sticker are not penalized in terms of marketing dollars.

Fewer logos is a good first step, but AMD is taking it to the next level. In 2011, AMD will switch to stickers that peel off easily without leaving any sort of residue.

(Source: New York Times.)

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  • 0 Hide
    mi1ez , 7 September 2010 22:50
    An unusual, but no doubt appreciated step. My case is clean of all stickers, even the W7 COA sits inside my case on the HDD bays.
  • 1 Hide
    Anonymous , 8 September 2010 00:00
    You could always pay the extra to buy a machine that has NO badges and NO crapware. But let's not get into that little debate...
  • 1 Hide
    dillyflump , 8 September 2010 00:07
    The only sticker on my thermaltake element S case is a tiny piece of packing tape covering over the power led. Had to do it because its so bright it's like having a retinal scan if you catch it full in the eyes.
  • Display all 9 comments.
  • 0 Hide
    willmagic , 8 September 2010 03:17
    dillyflumpThe only sticker on my thermaltake element S case is a tiny piece of packing tape covering over the power led. Had to do it because its so bright it's like having a retinal scan if you catch it full in the eyes.


    I use Blue-tac ;) 
  • -1 Hide
    J_Sparrow , 8 September 2010 05:41
    I usde to use a dead fly, but i lost it.
  • 0 Hide
    Lewis57 , 8 September 2010 07:20
    Nice to see AMD working hard on new technologies -oh wait...

    All jokes aside laptop stickers are a pain in the arse.
  • 0 Hide
    wild9 , 8 September 2010 08:06
    Quick removal of the Vista sticker is feasible once the user crosses the boundary between frustration and rage.
  • 0 Hide
    messele , 11 September 2010 05:32
    I hear napalm is pretty effective...
  • -1 Hide
    Avro Arrow , 16 September 2010 03:13
    I actually put a ThermalTake and AMD Phenom II sticker on my gaming rig. The case is silver and looked a bit boring so I thought I'd dress it up. The Vista sticker I have been unable to remove from my craptop but it at least has an AMD Athlon 64 sticker next to it. I'd like to get an ATi Radeon sticker to put on it to cover the "Beelzebub's Operating System of the Damned" (Vista) sticker.