Sony PS3 to sell for $399?
Merrill Lynch Japan predicts Sony will lose more than $1 billion on hardware during its next-gen console’s first year on the market - a sum it may not be able to recoup.
According to the latest issue of Japanese magazine Toyo Keizai, Merrill Lynch Japan Securities has recently calculated an analysis that the production of a single PlayStation 3 console will cost Sony approximately 54,000 yen to make ($494), as of its initial release in 2006.
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