Social networking sites become hub of "new media convergence"

The word "convergence" has become a bit of a dirty one in the tech world, thanks to rather crap attempts to take every device known to man and stuff it into a handheld device that doesn’t have very much battery life. In the New Media world however, the word might find new and productive meaning.

The idea is that "if we want to crack the youngsters, we have to do it on their ground and on their terms", meaning that youngens will be far more likely to buy your stuff if it’s sold to them on MySpace or Bebo than traditional outlets.

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