Samsung aggressively sells own-brand DVD+R/-R discs in Taiwan

Samsung Electronics, in light of fast growing demand for DVD+R/-R discs in China, turned aggressive early this quarter in marketing DVD+R/-R disc under its Pleomax brand name in China by making its products extensively available through Orbbit, its China sale agent and lowering retail prices, according to industry sources. While 52x CD-R discs are still dominant in sales of blank optical discs in China, demand for DVD+R/-R discs began to grow rapidly in the third quarter of 2005, with Sony, TDK, Maxell and Philips accounting for an aggregate market share of 30-45%, the sources indicated.

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