Doubleclick sued over alleged cookie abuse. doubleclick sued over alleged cookie abuse. The largest advertising company on the Internet, Doubleclick, is being sued by a California woman over its use of cookies. The largest advertising company on the Internet, Doubleclick, is being sued by a California woman over its use of cookies. The suit alleges that Doubleclick's cookies have gathered and sold personal information - including names, addresses and financial status - from PC users without their prior knowledge or consent. Doubleclick's direct marketing arm, Abacus Direct, is said to hold personal data relating to some 90 per cent of US households....

Consumer protest targets DoubleClick. consumer protest targets doubleclick. A consumer advocacy group has organized a protest against DoubleClick, encouraging the public to email complaints about the online marketing giant's privacy policies to the company and 60 of its clients. A consumer advocacy group has organized a protest against DoubleClick, encouraging the public to email complaints about the online marketing giant's privacy policies to the company and 60 of its clients. The Center for Democracy and Technology claims DoubleClick is attempting to use its relationships with prominent Internet companies to track the online activities of millions of individuals and tie them to those individuals' offline activities. The protest comes after DoubleClick last week disclosed plans to create a database of consumer profiles that would include each user's name and address, their retail, catalog and online purchase history, and demographic data....

Doubleclick squares privacy suit. doubleclick squares privacy suit. Doubleclick, the world's biggest online ad serving company, is coughing up $1.8m in legal fees and costs to settle all privacy class actions. Doubleclick, the world's biggest online ad serving company, is coughing up $1.8m in legal fees and costs to settle all privacy class actions....

Hackers go after DoubleClick. hackers go after doubleclick. Hackers swarmed over the Web site of New York's DoubleClick Inc., the company that handles online advertising for hundreds of commercial sites. Hackers swarmed over the Web site of New York’s DoubleClick Inc., the company that handles online advertising for hundreds of commercial sites....

Google joins battle to buy DoubleClick. google joins doubleclick effort. According to the Wall Street Journal, Google has now joined the battle for the online ad company DoubleClick.. Culver City (CA) - According to the Wall Street Journal, Google has now joined the battle for the online ad company DoubleClick. Back in 2005, the firm paid about $1 billion dollars for DoubleClick. DoubleClick typically makes display ads and charges a few cents for every thousand page impressions which is known in the online ad world as CPM....

Google: Doubleclick purchase to benefit smaller companies. doubleclick purchase to benefit others. Google's announcement that it planned to acquire digital ad service Doubleclick in April raised some eyebrows, and now Google is explaining its decision in more detail. Mountain View (CA) - Google’s announcement that it planned to acquire digital ad service Doubleclick in April raised some eyebrows, and now Google is explaining its decision in more detail. First off, he says, Google and Doubleclick are "complementary" companies and the merge will allow more expansion for both of them....

European Union regulators will decide before November whether to clear Google’s $3.1 billion takeover bid for online ad tracker DoubleClick or study the issue further. European Union regulators will decide before November whether to clear Google’s $3.1 billion takeover bid for online ad tracker DoubleClick or study the issue further....

Following Google's purchase of DoubleClick and several acquisitions of online advertising firms by AOL this week, Microsoft today announced that it will buy Aquantive for $6 billion, which represents an 85% premium over the firm's market cap at market close on Thursday. Redmond (WA) - Following Google’s purchase of DoubleClick and several acquisitions of online advertising firms by AOL this week, Microsoft today announced that it will buy Aquantive for $6 billion, which represents an 85% premium over the firm’s market cap at market close on Thursday. Last month, Google acquired online advertising firm DoubleClick for $3.1 billion. With Google winning the race, Microsoft reacted upset and stated that Google’s DoubleClick acquisition raises "serious" concerns about competition and security....

Google has gone and announced that the company will wave goodbye to 300 of it’s DoubleClick staff in the US, with more redundancies to hit overseas staff in the next few months. The 300 man axe means a 25 percent reduction in DoubleClick manpower, making these cuts Google’s first big staff cutback. Google bought DoubleClick for $3 billion last year but the acquisition was only wrapped up last month. On the 11th of March Chief Exec of Google, Eric Schmidt posted a blog on the company’s site warning employees of the cuts and saying that there were more job losses to come for DoubleClick staff overseas....