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News

  • Intel promotes Core 2 Duo in Centrino-sized marketing campaign
    Monday 18 September 2006 – 08:25
    Intel today announced a new program to promote its recently launched Core 2 Duo processor. The company will run a global advertising campaign that will reach the investment volume of Intel's $300-million Centrino campaign in 2003, an executive told TG Daily.
  • eBay hits web, tv and movies in new fall ad campaign
    Tuesday 18 September 2007 – 12:09 in Networking
    San Jose (CA) – eBay will be spending millions on new ads targeting web, television and movie viewers this fall. Featuring the slogan, “It’s better when you win it”, the ads show people racing after a radio, much like horses or dogs race on a track. The ...
  • America Online becomes "AOL"; launches $50 million ad campaign
    Monday 10 October 2005 – 07:50
    America Online recently has dropped the America Online brand in favor of "AOL" for its online service in an effort to become more attractive to audiences outside the US. Today, America Online announced that it will launch a $50 million ad campaign to jumpstart AOL.com.
  • Sony pulls 'black vs. white' PSP ad campaign after racism complaints
    Wednesday 12 July 2006 – 05:36
    From Reuters
  • AMD to launch pricing campaign to counter Intel
    Monday 12 June 2006 – 03:47
    AMD will launch a pricing campaign later this month, covering the full range of its product line, in head-to-head rivalry with Intel, which is expected to lower the prices for its processors in July, according to sources with motherboard makers.

Articles & reviews

  • Analysis: YouTube becomes a popular spot along the campaign trail*
    Wednesday 25 October 2006 – 08:02
    Analysis: YouTube becomes a popular spot along the campaign trail As politicians strive to look for ways to combat new revelations like Tivo-powered commercial-skipping and the continuing transition to on-demand online video, the 2006 midterm elections have made an unlikely strong presence on a new platform - YouTube. The video sharing site now has what could lead to a vital role in the upcoming round of elections.

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