Nvidia using ULi to put pressure on ATI, say sources

Although ATI is pushing to beef up its southbridge product offerings and development, Nvidia’s anticipated termination of sales of its ULi Electronics southbridge have prompted Taiwan motherboard makers to worry about ATI-based motherboard platforms from May, according to industry players. Following the acquisition of ULi in early 2006, Nvidia has accelerated the pace of shutting down the ULi chipset brand in order to discourage sales of ATI chipsets in the channel, the industry players indicated.

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