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What’s our final impression of the new cards? First of all, the parallel with the GeForce 7800 GTX is obvious. They build on an already-proven architecture by improving the few weak points that had been identified and significantly boosting the processing power. So there are no unpleasant surprises as far as the architecture is concerned, with the possible exception of the absence of support for Direct3D 10.1 or the slightly disappointing double-precision floating-point performance.

On the other hand, unlike the current situation, at the time of the 7800 GTX Nvidia hadn’t put their SLI to work with a bi-GPU card, like the 9800 GX2. That’s the drawback of this launch, since despite raw processing power that’s nearly doubled compared to the earlier generation (even under actual conditions, thanks to the increase in efficiency, and even though some of our synthetic tests didn’t go off the charts as we might have hoped), the 280 GTX didn’t perform well against the 9800 GX2, which beat it fairly regularly in gaming tests. And though it would be crazy to prefer the earlier card – which has only half the useful memory and much higher power consumption at idle, to cite only two of its now-obvious disadvantages – its results necessarily take some of the glory away from the new ultra-high-end card. Still it would be hard to fault Nvidia on this, since it just seems inconceivable to squeeze even one more ALU onto the gigantic die, and when you compare it to the competition’s performance.

And there are several other slightly regrettable points – first among which is the very high noise level, which is hard to explain for the 280 GTX and the 260, when their power consumption is lower than that of bi-GPU cards under load and extremely low at idle. And don’t forget the lack of support for DirectX 10.1, which obviously is a political choice and one that will obviously slow or even prevent adoption by developers, which is reprehensible in the light of the Assassin’s Creed affair. And the price of the 280 GTX ($846, available starting tomorrow), that puts in the “high-high-end” category, is problematic too in the light of the very aggressive price point of the “little” 260 GTX – with 18% less performance on average than its big sister, it’s announced at a price that’s almost cut in half, at $475! The result is that its availability date, announced for June 26, is likely to be particularly tense, given that it has the same GT 200 GPU.

Finally, we can’t close without mentioning the very concrete perspectives for the application of CUDA. While a year and a half ago it was unlikely anybody would have pointed to CUDA as one of the positive aspects of the GeForce 8, all that has now changed, with the first three concrete applications ready or nearly ready for use. We’re talking about the BadaBOOM video transcoder and the Folding@Home GeForce beta client, both of which leave the CPU and Radeons in the dust, but also GeForce PhysX support, which has enabled a lot more developers – true, it wasn’t all that hard – to announce support for the technology in their next games, even if it remains to be seen what difference the implementation will make. This considerably widens the area of application of CUDA-compatible GeForce GPUs (from GeForce 8 on), if the release of optimized software with wider appeal continues and if AMD doesn’t manage to jump onto the stage.

Nvidia GeForce 280 GTX
The new very-high-end 280 GTX from Nvidia ($650) suffers a little from comparison with the 9800 GX2, which regularly bested its performance in tests, despite the inherent and irremediable drawbacks of bi-GPU cards. But in reality, the real threat is from the card’s “little sister,” the 260 GTX, especially since the price will almost buy you two 260 GTXs to run in SLI!
  • Pros
  • Cons
    • Improved GeForce 8 architecture
    • Overall performance
    • Very low power consumption at idle
    • Accelerated CUDA software
    • No support for DirectX 10.1
    • Performance compared to the 9800 GX2
    • Noise
    • Price compared to Nvidia competitors

Nvidia GeForce 260 GTX
Much more attractive thanks to its very attractive price, the 260 GTX placed consistently high in gaming tests and has most of the advantages of the 280 GTX without the high price. If it’s really available starting next week at $400, it’s sure to be a best-seller.
  • Pros
  • Cons
    • Improved GeForce 8 architecture
    • Performance only 18% under the 280 GTX’s
    • Very low power consumption at idle
    • Accelerated CUDA software
    • No support for DirectX 10.1
    • Noise

+ We give the 260 GTX our Recommended Buy Award, because it provides the best bang for the buck! Its performance is excellent, while its price is 45% lower than the 280 GTX.

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samuraiblade 16/06/2008 15:40
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hmm not as big an improvement as i thought. will have to wait and see on the drivers improving the cards , but the 260 gtx seems to be the much better option given the price. still , will have to see what ati bring to the fray first. patience will be reflected in price i have no doubt.

spuddyt 16/06/2008 16:45
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frankly depressing, Me WANTS MRAW POWER!!!!

JDocs 17/06/2008 09:46
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I am so disappointed. Now if AMD delivers on the dual GPU single memory rumour (2 GPUs on a single card but without the Crossfire problems) NVidia could have a serious problem.

mi1ez 17/06/2008 09:49
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Why have they tested this system with only 2Gb of RAM? If you're testing a GPU with 1Gb of VRAM, surely you'd have more installed?

mi1ez 17/06/2008 10:27
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They also have 2 conflicting prices on page 28.
For the 280GTX- $846 and $650;
For the 260GTX- $450 and $400

darthpoik 17/06/2008 14:06
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Wouldn't it have been more prudent to test against a 8800gtx ultra as this is still the single most powerfull card.

david__t 17/06/2008 14:10
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It might just be me but 66.5dBa is unbearable unless you have your PC locked away in a cupboard somewhere. This business of supplying substandard fans on very expensive cards is intolerable. Why don't they strike a deal with Zalman / Thermalright for example, and ship cards that are quiet / silent? I'm sure that people who have the money to buy a £500 GPU could afford £10 more for a better cooling solution that's included.

Anonymous 17/06/2008 16:26
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where is that 20W to 30W idle you are talking about? The least in the graph is 199W!

Solitaire 17/06/2008 18:46
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mi1ez: Probably the reason for just 2GB RAM was that it allowed Tom's to stick with 32-bit OS architecture. If they tried using more RAM they'd be stuck with 64-bit Bindows which would not be pretty - aside from really needing 8GB to give a big difference over 2GB in 32bit Vista, there's the slight issue of stable signed drivers, which these cards probably won't have for a while. Good luck trying to get Vista 64 to even "see" the cards! XD

jhoravi: that idle power would only come up on newer nVidia mobos as the card would be shut down entirely when idle and hand over to the integrated chip.

And was it me or was the Noise text copypasted over the Temperature text on the next page? Oops.

bobwya 19/06/2008 01:43
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Lets try again Mr THG (uhhhm try getting your fraking website working plz)...

Now lets see this puppy in action:
http://www.evga.com/products/pdf/01G-P3-1289-AR.pdf

!!

Bob

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