Nokia is at work on a cellphone that uses microchips used to store product information and signal their location, the company announced on Sunday.

So-called radio frequency identification (RFID) is a favourite of warehouse operators and some retailers because of how easily product information stored on the chip can be transferred. Nokia said delivering product information to a mobile device using RFID can extend the technology "beyond the supply chain, and into customer service, merchandising, marketing and brand management".

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