Value added resellers offer value to their customers but it’s nice to hear that they are receiving increasing value from some of their suppliers. NETGEAR, Inc. just announced the launch of its new enhanced PowerShift Partner Program, providing new features and benefits intended to help its VAR and reseller partners in North America increase profitability and grow their businesses through a commitment to the sale of NETGEAR’s networking solutions for small- and medium-sized businesses. The enhanced PowerShift Partner Program, which now has two distinct program levels, provides a platform for increased engagement between the reseller and NETGEAR. To reward reseller partners for their commitment to NETGEAR, the new Gold and Platinum levels of the PowerShift Partner program provide a number of benefits and rewards including direct access to 24x7 U.S.-based device level technical support, advanced network configuration support, access to a variety of sales and marketing resources, up-front discounts with no minimum order requirements, risk-free evaluation units, and a deal registration program. NETGEAR’s PowerShift Partner Program Gold and Platinum partners receive a variety of benefits, sales and marketing, and pre/post sales support to help increase profitability. All PowerShift Partner Program members receive improved discount structure with greater upfront discounts with no minimum order requirements ; volume incentive rebates ; government and education discounts ; a deal registration program ; and access to mail-in rebates and other promotions. The Platinum Partner level is the highest membership level in the PowerShift Partner Program and is offered by invitation only. Platinum Partners consistently demonstrate their commitment to NETGEAR and receive the highest level of engagement and recognition. Platinum Partners receive additional premium benefits including higher upfront discounts based upon volume commitments ; a dedicated account manager ; direct access to advanced network configuration support ; direct access to pre-sales sales engineer support ; market development funds ; and joint sales support.