Music biz looks to video games
With video gaming set to overtake Hollywood in sales, it shouldn't be a surprise to see musicians and record labels beginning to work with game companies. Currently, music rights sell to game companies for about half what they would go for in a movie, but the market is just beginning to develop and many believe that the cross-promotional benefits resulting from expanded audience make up for less revenues.
In a related matter, Sega has been distributing a sarcastic condolence card to members of the game distribution community that purportedly expresses sympathy to Sony for the problems it has experienced with PlayStation 2 production. The graphic is of a young boy sticking his tongue out.