Microsoft Has a New Tagline: "Be What's Next"
Do you want to be next?
Some companies use slogans or taglines as a way for the consumer to quickly get a message about what the company does, or what its attitude is. For a while, Apple's was "Think Different."
What about Microsoft? It's been revealed today that Microsoft will be adopting the tagline: "Be What's Next."
To us, it's a rather ambiguous tagline (but not so much as the Xbox 360's "Jump In"), though it does conjure some kind of forward-thinking attitude. Those of us who already know what a company such as Microsoft is all about likely won't be swayed one way or another through a tagline.
What do you make of it? Do you think this is a better one than the former "Life Without Walls" tagline?
Maybe someone in marketing realized that you can't have Windows without walls. (And Jane just quipped, "You can't easily plug in your computer without a wall either.")
(Source: Engadget.)
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another totally vague and extremely bland statement. I find all this corporate stuff offensive. "be what's next" wtf is that supposed to mean? Well, obviously, by "be" they mean "buy" i just wish one of them would have the balls to say it.
Well obviously it's the direction of "we offering the frontier".
It wasn't that hard to understand really...
Damn typos...
I always thought it was the tagline of a linux distro, "In a world without walls, who needs Windows". That was the first time I heard it, thought it was genius.
thats a pretty bad line tbh you have to stop and think about it before it makes sense
I do understand it.
I like sonys one "make belive"
I think it’s their way of showing frustration.
A “17 year old NTVDM”, not being able to display shortcut (.lnk) files without malware being executed. I think it should be “What’s Next?”
There is a tendancy for a person who has had a run of bad luck to say 'What's next?' after something bad happens. Microsoft are obviously saying 'Be the next bit of bad luck!' LOL
Its less of a tagline, more of a command in my view. Oh well, i take no notice of these things and look to the product quality.
Hitachi have "Inspire the next" as their tagline- guess MS needs a bit more inspiration
It's typical marketing speech: buy our product and 'be what's next'. Although to be honest, you aren't going to be years ahead of the pack just because you buy the next Windows...
Oh well, there are always people stupid enough to fall for stupid marketing and it's about time that MS exploits that weakness - Apple has been doing it for a long time now.
Awful and reeks of trying too hard.
This would've been much more catchy: Be the change.