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Microsoft Has a New Tagline: "Be What's Next"

By - Source: Tom's Hardware US | B 12 comments

Do you want to be next?

Some companies use slogans or taglines as a way for the consumer to quickly get a message about what the company does, or what its attitude is. For a while, Apple's was "Think Different."

What about Microsoft? It's been revealed today that Microsoft will be adopting the tagline: "Be What's Next."

To us, it's a rather ambiguous tagline (but not so much as the Xbox 360's "Jump In"), though it does conjure some kind of forward-thinking attitude. Those of us who already know what a company such as Microsoft is all about likely won't be swayed one way or another through a tagline.

What do you make of it? Do you think this is a better one than the former "Life Without Walls" tagline?

Maybe someone in marketing realized that you can't have Windows without walls. (And Jane just quipped, "You can't easily plug in your computer without a wall either.")

(Source: Engadget.)

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  • 3 Hide
    santfu , 23 July 2010 07:47
    another totally vague and extremely bland statement. I find all this corporate stuff offensive. "be what's next" wtf is that supposed to mean? Well, obviously, by "be" they mean "buy" i just wish one of them would have the balls to say it.
  • 2 Hide
    silver565 , 23 July 2010 07:49
    Well obviously it's the direction of "we offering the frontier".

    It wasn't that hard to understand really...
  • 0 Hide
    silver565 , 23 July 2010 07:49
    Damn typos...
  • Display all 12 comments.
  • 0 Hide
    Dandalf , 23 July 2010 08:37
    I always thought it was the tagline of a linux distro, "In a world without walls, who needs Windows". That was the first time I heard it, thought it was genius.
  • 0 Hide
    Amg , 23 July 2010 09:39
    thats a pretty bad line tbh you have to stop and think about it before it makes sense

    I do understand it.

    I like sonys one "make belive"
  • 0 Hide
    Anonymous , 23 July 2010 11:52
    I think it’s their way of showing frustration.

    A “17 year old NTVDM”, not being able to display shortcut (.lnk) files without malware being executed. I think it should be “What’s Next?”
  • -1 Hide
    timbozero , 23 July 2010 13:35
    There is a tendancy for a person who has had a run of bad luck to say 'What's next?' after something bad happens. Microsoft are obviously saying 'Be the next bit of bad luck!' LOL
  • 0 Hide
    Griffolion , 23 July 2010 15:48
    Its less of a tagline, more of a command in my view. Oh well, i take no notice of these things and look to the product quality.
  • 0 Hide
    Anonymous , 23 July 2010 21:39
    Hitachi have "Inspire the next" as their tagline- guess MS needs a bit more inspiration
  • 1 Hide
    Silmarunya , 23 July 2010 21:49
    It's typical marketing speech: buy our product and 'be what's next'. Although to be honest, you aren't going to be years ahead of the pack just because you buy the next Windows...

    Oh well, there are always people stupid enough to fall for stupid marketing and it's about time that MS exploits that weakness - Apple has been doing it for a long time now.
  • 1 Hide
    malphas , 24 July 2010 01:15
    Awful and reeks of trying too hard.
  • 1 Hide
    ksampanna , 24 July 2010 02:34
    This would've been much more catchy: Be the change.