The Schaumburg, Ill., tech titan has hired JP Morgan Chase to shop its automotive electronics unit around, according to The Wall Street Journal. Though Motorola’s origins trace back to the early car radio business, the company has rallied this year around a mobility theme, particularly cell phone sales. It’s a good move, say industry observers who tend to regard Motorola’s auto business as part of the "old-time soul" of the company, but "incongruous" with the current strategy.

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