Yahoo says Microsoft takeover rumours untrue
Microsoft has apparently already approached Yahoo about buying a percentage of its search business, but was rebuffed by Yahoo chairman and CEO Terry Semel. Additionally, rumours of a Microsoft takeover of Yahoo were untrue, Semel said at a talk at Syracuse University.
He admitted that discussion over Microsoft owning a portion of Yahoo’s search business came as a result of talks over the continuation of a search advertising partnership. The Redmond company decided to end the partnership, opting to go with its own search advertising platform called adCenter.
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