Apple branding the Apple Stores is easy. After all, the Apple logo is just an apple. While the Microsoft store could carry the old and familiar Microsoft typeface logo, which logo would it bear? Would it be the Windows symbol (which changes slightly with each generation) or would it be Clippy? Turns out it's something new.
IStartedSomething found the new Microsoft Store logo in a trademark filing that would cover "retail store services and online retail services featuring computers, computer hardware, software, computer games, computer peripherals, portable music players and accessories, personal digital assistants, cell phones and accessories, video game consoles and accessories, webcams, books, clothing, back packs, messenger bags, computer bags and novelty items."
There it is. What do you make of it?