If it is up to Microsoft, the omnipresent JPEG image format will be replaced by Windows Media Photo.

The software maker detailed the new image format Wednesday at the Windows Hardware Engineering Conference. Windows Media Photo will be supported in Windows Vista and also be made available for Windows XP, Bill Crow, program manager for Windows Media Photo said in a presentation.

In his presentation, Crow showed an image with 24:1 compression that visibly contained more detail in the Windows Media Photo format than the JPEG and JPEG 2000 formats compressed at the same level. However the image did look distorted.

Read the full story (Cnet News)