Microsoft snaps up its own web analytics firm to counter Google
Microsoft says it has made a significant investment in DeepMetrix, a 15-year-old Web traffic analysis firm. The acquisition is likely in response to a similar one archrival Google made a few months back.
Microsoft’s Internet division, MSN, plans to ultimately incorporate the DeepMetrix Web analytics tricks into future releases of Microsoft AdCenter, Internet search, Office Live and MSN Spaces, a Microsoft rep said.
DeepMetrix makes a number of different software applications, including graphical bulletin boards. But what most attracted Microsoft is its feature that provides real-time information about the traffic visiting a Web site, details Web operators greatly benefit from knowing.
Read the full story (Google Watch)
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