Microsoft buys mobile ad firm ScreenTonic
Redmond (WA) - In a bid to increase its presence in the mobile space, Microsoft has purchased ScreenTonic, a mobile ad company, for an undisclosed cash amount. It’s the latest move in the three-pronged battle between Microsoft, Google, and Yahoo.
The widely untapped market of ads in cell phone applications has proven to be one of the hottest emerging platforms for sponsored spaces. ScreenTonic, which will continue to operate from its Paris, France offices, has the technology to bring text and multimedia ads into text messaging, mobile games, and mobile Internet.
"The mobile Internet is an extraordinary vehicle for brands to connect with their target audiences, because devices like cell phones enable interaction to take place virtually anywhere or anytime," said Microsoft VP Steve Berkowitz in a statement.
Yahoo and Google are also in the beginning stages of setting up advertising spaces in mobile applications.
- microsoft ,
- buys ,
- screentonic
- AMD preps 65 nm Turion X2 processors
- Intel to offer mid- and high-end processors for 2-way ECPD blade servers
- Apple confirms first LED-based Macs coming in 2007
- Notebook with 3D LCD panels to arrive in 2007 or 2008
- Digital photo frames offer LCD panel makers new market
- More than half of new notebooks to use flash drives by 2010, says iSuppli
- Sun boots Solaris on 16-core Sparc processor
- Cyber-riot hits Digg
- Net radio stations win two month reprieve on fees
- Altec Lansing intros mini-theater for the iPod
- TFT monitor sales stay flat, notebooks reach record high
- Bose to launch high-end media center for Ferraris
- HP sues German inkjet cartridge maker
- New version of Hotmail to launch next week
- THQ teams with Rise of Nations creator for new project
- Teacher sells student's coat on eBay
- Acer unveils new Gemstone consumer notebooks
- NOR flash revenue continues to dwindle due to Q1 price erosion, says iSuppli
