Lik-Sang, clearly bitter about the ordeal, went on to name European Sony executives who received imported PSP consoles from Lik-Sang, claiming the lawsuit an act of hypocrisy. In a bit of an overdramatic state, Lik-Sang’s manager Pascal Clarysse claimed, "It s the beginning of the end... of the World as we know it." While most of the video game industry was aware of Lik-Sang, hardware and software manufacturers previously had largely turned a blind eye to it.

Lik-Sang, which purchased Japanese versions of video game software and hardware, where most of the content is first made available, would resell the merchandise online to consumers around the world. This gave it a large European following, since this geography is usually the last one to receive games and hardware - which must be encoded to PAL format. Japan and US media products formatted to NTSC standards.

Lik-Sang essentially calls the incident another David vs. Goliath case, where "the Empire finally won," and goes on to say that a "few dominating retailers from the UK probably will rejoice the news, but everybody else in the gaming world lost something today."