Although SanDisk has begun deploying its TrustedFlash technology by releasing a flash memory card with premium music content already stored inside, rival Kingston Technology remains conservative about pursuing a similar strategy, stating that the platform relies too much on software development and is not competitive against optical discs, which are the established method of distributing digital content. Under the TrustedFlash technology, SanDisk will embed content (e.g.

More here at DigiTimes.