iRiver turns focus on in-dash MP3 players

With all the hub-bub of the Apple iPod and the upcoming iPod Killers that it will go head-to-head against this holiday season, iRiver has announced that they will turn their attention to an area that offers huge promise for digital music appliances but is presently underserved - the car.

Not since the Rio Car have we heard much about this niche. It seems like a natural, a hard drive based-player that holds your entire record collection, leaving the car floor free of CD and cassette cases.

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