iPhone commercial hits the red carpet during Oscar telecast
Hollywood (CA) - Although it is not planned for release until June, Apple debuted the first iPhone commercial during the Academy Awards telecast on ABC last night.
The ad did little to accentuate the features of the device. Instead, it unveiled what is assumedly Apple’s slogan for its flagship cell phone, "Hello". In total, clips from 31 different TV shows and movies were spliced together with various characters saying the word "hello", followed by a very brief stale image of the phone. The text "coming in June" wrapped up the commercial.
The ad, which can be streamed on Apple’s website premiered during the first commercial break for the Oscars and was repeated several times throughout the 3+ hour program.
Recently, Apple ended a several-month legal battle with Cisco over the trademark rights for the use of the word "iPhone". However, the ad never actually mentions the phone by name.
- Marriott hotel rooms get gadget connectivity
- Japan working on payment via cell phone for Big Macs
- Wireless networks jump in popularity: survey
- Court rules Canon breached contract in SED lawsuit
- Samsung offering comprehensive NOR flash portfolio
- STMicroelectronics introduces auto-shutdown LED driver
- BitTorrent Goes Totally Legit, Launches Entertainment Network
- The iPhone Oscars Commercial
- How Microsoft's Big MP3 Patent Loss Could Screw Everyone Else
- PCI Express now in all PCs and x86 servers
- 90% of emails could be spam by the end of the year
- Adtron to offer 160 GB 2.5" flash drive
- Vonage says Verizon's patent suit is "frivolous"
- New South Pole telescope to explore "dark energy"
- EMI wants more money, walks out of DRM talks
- Intel preps fourth 45 nm factory
- Symantec gives you everything including the security kitchen sink with Norton 360
- Sony ready to drop Blu-ray entry-level player to $600
