The market for Internet TV service will rise to US$5.79 billion in 2011, expanding by a factor of 13.7 from US$422.7 million in 2006, research firm iSuppli predicts. iSuppli defines Internet TV as professionally produced and distributed mass-market video that is monetized via advertising and distributed through broadband Internet connections.

The Web is quickly growing into the world’s largest on-demand, interactive video library. The Internet also is evolving into the most ubiquitous video distribution platform ever known, stated iSuppli. While the early market for Internet TV delivered to PCs has created growth and excitement, the real disruptive opportunity is yet to come. As more consumer electronic devices like TVs, DVD players, game consoles, iPods and portable gadgets become web-connected, Internet TV will leap from computer screens into the consumer’s primary media environment : the living room TV.

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