Intel takes gamble with new brand for PCs

01:34 - Sunday 13 February 2005 by Wolfgang Gruener
Source: Tom's Hardware – Keywords: intel, takes, gamble, with, new, brand, for, pcs Category : Miscellaneous

Intel will try to liven up the drab desktop PC later this year with new technology that will help convert the home computer into an entertainment hub, but advertising and technology experts say such a product will be tough to market.

Intel, the world’s largest chip maker, is keeping details of the technology under wraps. It will introduce a set of chips with a new brand name in the third quarter.

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