As we pointed out earlier this week in Omid's column, this 64 bit business is nothing but a phony war. Again, Intel has only really conceded defeat for its Itanium ambitions. Many saw AMD's brash Opteron rush to market as an AMD push to at last make major forays into the enterprise market. However, AMD is only continuing to operate as it has successfully done for years and years, a strategy that has made it a largely profitable company, while maintaining a steady and consistent market share that has in fact has kept Intel out of anti-trust court with its bed-fellow Microsoft.

AMD continues, and will continue, to make cool, exciting lower cost processors that consume less power, while catering to those who bother to follow technology and read pubs like THG.

The situation reminds this writer of a shareholder meeting held a few years ago when then CEO Jerry Sanders was asked what were AMD's plans to gain share in the enterprise sector. To paraphrase Sanders, he said something like this: "Well, we've got some TV commercials coming out.". Sorry, but AMD's commercial TV push have been absent from cable and network TV airwaves, unless this writer was too shocked and morally offended to notice during the Super Bowl halftime when Janet Jackson's breast was momentarily exposed.