IDC: Consumers want 42" TVs under $2000

11:05 - Thursday 16 December 2004 by Wolfgang Gruener
Source: Tom's Hardware – Keywords: idc, consumers, want, 42 Category : Miscellaneous

According to a recent IDC survey, this holiday’s likely TV purchasers want a 42" HD flat TV priced at less than $2,000 from a major consumer electronics (CE) vendor purchased at a familiar CE retail store - butthey could live with alternatives in several of those categories. Yet, current market realities are that consumers can purchase a 42" ED plasma from a second-tier brand atan alternative outlet for that magic sub-$2,000 price point, IDC said.

The reserach firm believes that both consumers and vendors will need to reconcile this dilemma before the flat-panenl market can reach the kind of sales success that many have predicted. Otherwise, many consumers will simply continue to delay their purchases, IDC said. (THG)


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