HP Spends $40,000,000 to Show You It's Amazing
HP wants to be in touch with the young and hip.
PC industry giant Hewlett-Packards wants to reintroduce itself to the world. To do that, it has launched an eight-week-long $40 media campaign that it hopes to show consumers that the company is multi-dimensional and reaches to more places than many may know about.
Part of the campaign are TV spots that aim to both educate and entertain. Rhys Darby of "Flight of the Conchords," provides the perspective of the onlooker who learns that HP stands for more than just "Have Printers."
Check out the first three TV spots – with one featuring Dr. Dre – and the introductory video at the bottom. We find them all thoroughly enjoyable but a little strange in the humor department.
HP Let's Do Amazing Dr. Dre
HP Let's Do Amazing Venetian
HP Let's Do Amazing UPS
HP Let's Do Amazing Intro
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$40? always new HP was cheap
but seriously learn to read? EVERY article has some error in it, is it so hard to read through it first before you upload?
$40? always new HP was cheap but seriously learn to read? EVERY article has some error in it, is it so hard to read through it first before you upload?
haha tell me about it. They need a proof reader like oxygen.
lol obviously if this site thinks that a $40 campaign blitz is big news then they cant afford a proof reader
pretty funny set of adds - like it
ah come one guys you can cut the man some slack, it was only one small M
not like it really means that much! ~_^
ah come one guys you can cut the man some slack, it was only one small Mnot like it really means that much! ~_^
it doesn't *really* matter, but it is pretty sloppy, and it is EVERY article that has a glaring mistake like this
How about refunding my unused W7 licence before you waste money letting everybody know ..
1. We put profit before people.
2. We refuse to fix faulty consumer gear.
3. We illegally spy on people.
Their products simply don't stand out to consumers. No point spending millions (if not, only $40) on ads, but more development in products needed!!!