Although Hollywood has taken a beating at the box office this year, with revenues down sharply from 2004, there’s always the promise of strong DVD sales for popular titles, right ?

Maybe not anymore, as sales of theatrical releases to consumers have taken an unexpected nosedive (registration required). Sales were expected to taper off a bit as those interested in amassing a DVD library of their favorite films achieved their goal. However, revenues from DVD sales have dipped so much that publicly-traded Dreamworks warned Wall Street that it would miss its earnings targets for the current quarter, due in no small part to lower-than-expected sales of "Shrek 2." 11 days earlier, Pixar issued a similar warning because of slow "The Incredibles" DVD sales.

Read the complete story . (Ars Technica)